Hasta La Creative!

The National Football League’s partnership with Bose headphones is providing an unintended publicity boost to competitor Beats Electronics.

Bose in March became the official headphones of the NFL, a partnership that Scott Becher, managing director of Zimmerman Advertising’s Z Sports & Entertainment, called “the last piece of beachfront property” for marketing with the richest U.S. sports league.

The product exclusivity portion of the deal says NFL players can’t show a competitor headphone’s logo during postgame news conferences, But violations of that policy have kept Beats, owned by Apple, in the public spotlight.

Continue reading at AdAge.com