Jun
29
NFL Announces Sponsorship Deal With Hyundai
Posted in: Uncategorized
A year ago, Hyundai Motor Co. sponsored the 2014 FIFA World Cup with the motto “Because Ftbol.” Now, the Korean automaker is going after a different type of football fan as the automotive sponsor of the National Football League.
Hyundai and the NFL jointly announced a four-year sponsorship deal today.
“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story,” Hyundai Motor America CEO Dave Zuchowski said in the statement. “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup.”
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