nextGen: nextGen easyJet
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easyJet has today launched ‘nextGen easyJet,’ a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline’s first new pan-European campaign since the pandemic began. The campaign is comprised of TV advertising, print, social and digital executions across the UK and core markets in Europe.
As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters’ craving to experience Europe and make up for lost time. ‘nextGen easyJet’ sets out the brand’s ambition to inspire travel and all it has to offer, as well as showing that easyJet is back, better than ever, and is pioneering the next generation of travel for all.
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