Newsweek CEO: Dumping Print ‘Liberates Us’
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There’s been a deathwatch for the print edition of Newsweek ever since IAC CEO Barry Diller hinted in July that print would go away or be scaled back in 2013. That happened today when Editor Tina Brown and CEO Baba Shetty announced that Dec. 31 would be Newsweek’s last print issue. Mr. Shetty, who officially joined The Newsweek Daily Beast Company just days ago, is now charged with turning the storied print brand into a profitable digital-only business.
As a former ad exec, Mr. Shetty knows as well as anyone how difficult the environment is for digital advertising. He also knows how hard it is to charge anyone for anything on the web, especially high-end journalism that competes with plenty of “good enough” content that’s ubiquitous and free.
We talked to Mr. Shetty about how he thinks an all-digital Newsweek will work.
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