Newspaper Publisher Gannett Makes Upfront Video Pitch
Posted in: UncategorizedGannett hosted its first-ever upfront presentations to advertisers on Tuesday morning, as it looks to woo sponsors who may still view the company as an old-school newspaper brand.
Gannett joins other traditional print-media companies, like Dow Jones and Conde Nast, who this year are joining the digital NewFronts, a series of presentations made to marketers by big digital players just before the broadcast networks stage lavish entreaties in advance of upfront haggling, to showcase their wares and make a play for those TV ad dollars.
Gannett, whose portfolio includes USA Today, 23 local TV stations and online sites like CareerBuilder, talked up its reach among local communities as well as its video assets. The message: today’s Gannett is focused on connecting its audiences to help advertisers create deeper connections and drive greater sales.
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