Newson Joins Apple, New Hires at Muhtayzik Hoffer and More


Designer Marc Newson is joining Apple as part of Senior VP-design Jonathan Ive’s team. Newson, who will be based in the U.K., is an Australian industrial designer who has previously been commissioned by brands such as Ford, Nike and Qantas Airways. Last year, Newson collaborated with Ive on a benefit auction for (Red), the branding initiative for AIDS research awareness launched by Bono, designing various items including a a red Mac Pro.

San Francisco shop Muhtayzik Hoffer has hired three creatives. Creative director Todd Bois joins following stints at Publicis, Seattle, and 180, Amsterdam, where he developed a digital World Cup campaign for Adidas. He has also worked at agencies including BBH, New York, and San Francisco’s EVB for clients including AXE, Levi’s, Mini, Microsoft, Wrigley, Leapfrog, Kashi and Adidas. U.K.-born creative duo Adam Ledbury and Guy Lemberg move from their adopted country of Australia, where they worked at DDB, Sydney. There, they were behind McDonald’s officially changing its signage to the Aussie nickname “Macca’s” for a month. Ledbury joins as senior art director and Lemberg as senior copywriter.

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