Mar 03

News Outlets Fixate on Starbucks’ No-Joe Play

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NEW YORK (AdAge.com) — Cost: an estimated $2 million to $4 million in lost coffee and muffin sales. ROI so far: hundreds of millions of dollars worth of media coverage for Howard Schultz's turnaround attempt; some better-trained baristas; and a rise in sales for Dunkin' Donuts.

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