Sep
23
News Organizations Face Tricky Trade-Off With ‘Sponsored Content’
Posted in: UncategorizedPublishing used to be a simple — and very profitable — business. Promise to reach a fairly defined audience each week, and advertisers fork over big bucks to put their ads in front of those readers.
But with profits shrinking, the industry is getting more creative to attract marketers’ dollars. And all anyone seems to want are sponsored posts.
“There is a furor on the buy side,” said Mike Perlis, CEO of Forbes. “The buyers are all asking for sponsored content.”
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