Newcastle Teases ‘Mega-Huge’ Super Bowl Ad Without Making It
Posted in: Uncategorized
Bud Light is squeezing Arnold Schwarzenegger, Don Cheadle and a llama into its celebrity-filled Super Bowl ad lineup.
Newcastle Brown Ale’s answer? Explosions, scary fish, thrilling escapes, frightening rock slides, sexual tension, ceremonial dances, battle apes, party sharks, and girls in bikinis fighting giant robots. All that, plus actress Anna Kendrick and former NFL star Keyshawn Johnson.
Actually, Newcastle never made such an ad. And that’s the point. Rather, the Heineken USA-imported brand has spent the days leading up to the Big Game running over-the-top teaser ads as part of a digitally focused campaign meant to poke a little fun at Super Bowl advertising. Or as one of Newcastle’s teaser ads says: “It is the mega-huge football game ad” the brand “could have made if we had the money, talent and permission to advertise in the game.”
Post a Comment