New YouTube Rules Restrict Ads to Vetted Channels as PewDiePie Declares The 'Adpocalypse'
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YouTube updated its policies on Thursday to get more control over which videos can make money from ads, requiring for the first time that channels reach 10,000 lifetime views before they can start to generate revenue. Channels also have to go through a new application process to be approved for ads in the partner program.
The move gives YouTube more time to review new channels and weed out bad actors like terrorists, racists and pirates.
“This new threshold gives us enough information to determine the validity of a channel,” YouTube said in a blog post. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators.”
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