Hasta La Creative!

NEW YORK (AdAge.com) — The Wall Street Journal's print edition and The New York Times Online will both introduce new elements Thursday morning as The Journal makes a play for new ad revenue and The Times tries to increase its allure to web surfers. The Journal is running an advertiser's cover wrap on Thursday for the first time in its history, covering one-third of the front page and all of the back with an ad for Dell. The Times Online, meanwhile, is finally activating Times Extra, an alternate view of the home page that offers links to related coverage from other news sources and blogs.