Hasta La Creative!

It didn’t take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.

Typically one of the more well-attended NewFronts pitches, the event pulled an overflow crowd to the TimesCenter at 9 a.m. on Monday as Madison Avenue lined up to hear from the Times during what has been perhaps one of the most high-profile years in the news organization’s recent history thanks to President Trump. By the two-hour mark, the audience was trickling out early, however, tired of hearing about how Times journalists go about seeking the truth.

While the company touched on a variety of innovations such as its new Snapchat channel, VR initiatives, a Spotify partnership and the ability to use augmented reality to turn print into a more interactive experience, the focus was really on introducing the audience to its journalists and editors and pulling back the curtain on some of its biggest investigative reports.

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