Mar
13
New York Times Co. Extends ‘Ricochet’ Ads to Conde Nast, Ad Age and People
Posted in: Uncategorized
Soon a host of publishers will follow the New York Times Co. and allow advertisers to buy specific articles as they are distributed on social networks.
The Times launched the product, called Richochet, last April to let advertisers choose specific articles from a publisher’s archive to bind their ads to for a certain duration. The technology then creates a unique URL for the selected articles, which the advertisers can distribute to their social networks.
The idea is to give brands using Ricochet an incentive to distribute articles in social media, and to give publishers a means to earn additional revenue.
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