Sep
21
New York Bakery: Speak Cheesy
Posted in: Uncategorized
The campaign idea is to create a new language playing off the word cheesy – #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod.
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