New York American Marketing Association Taps Hall of Fame Inductees


The New York American Marketing Association on Tuesday said it will induct four marketers into its Marketing Hall of Fame.

This year’s inductees are Shelly Lazarus, chairman emeritus at Ogilvy & Mather; Yvon Chouinard, founder of Patagonia; Trevor Edwards, president at Nike ; and David Aaker, who serves as vice chairman at Prophet and professor emeritus at the BerkeleyHaas School of Business, University of California.

Inductees will be celebrated at the 2015 Marketing Hall of Fame ceremony on May 21.

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