Jun
02
New TV Comedy Puts McDonald’s in Spotlight — But Is It Good Or Bad Break?
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In the first episode of CBS’s “The Crazy Ones,” fictitious agency Roberts & Roberts is about to be axed by its biggest client. The father-daughter ad team, played by Robin Williams and Sarah Michelle Gellar, has 24 hours to reverse the decision of a dour group of McDonald’s executives. “It looks like someone had an unhappy meal,” Mr. Williams deadpans to them.
Their save-the-account idea — to remake the chain’s famed “You Deserve a Break Today” jingle — ends up as a sex song about meat performed by Kelly Clarkson.
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