Aug
21
New President of VSP Vision Care Sees the Rise of Marketing
Posted in: Uncategorized
Kate Renwick-Espinosa, CMO at VSP Global, which provides vision-care services to companies, will become president of its VSP Vision Care business in October.
Ms. Renwick-Espinosa, who has been with VSP Global for 23 years and was named the company’s first CMO in 2010, has been responsible for creating a global marketing infrastructure, rebranding multiple lines of business and launching new products.
In the following interview, she talks about the challenges CMOs face in rising to the top, and how marketing is becoming a more influential discipline at companies.
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