Apr
15
New Look AOL Homepage Puts Video Front and Center
Posted in: Uncategorized
AOL’s recently declared plans to “double down” on video appear to be taking shape.
Today, two weeks ahead of AOL’s NewFronts event — where it will ask advertisers to sponsor a new slate of original programming — the company introduced a major tweak to AOL.com, giving prominent real estate to a new video player with a 24/7 schedule of recurring programs.
“We felt we were missing an opportunity to put video front and center for the AOL.com user,” said Maureen Sullivan, president of AOL.com and Lifestyle Brands.
Post a Comment