New #LikeaGirl Video Hammers the Competition on the Viral Chart
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The new iteration of Always’ #LikeAGirl campaign shot to the top of our weekly Viral Video Chart, accumulating more than 16 million views in the week ending Sunday, according to Visible Measures.
#LikeAGirl debuted last summer to overnight success. A video challenging notions that it was bad to throw or run “like a girl” took over web video and eventually earned a Super Bowl slot and honors at festivals including D&AD in London and the Cannes Lions International Festival of Creativity.
The new installment, “Unstoppable” from Leo Burnett, chronicles the challenges young women face, especially as they go through puberty. In order to visually represent the limitations each woman is presented with, the girls write down their struggles on white cardboard boxes and consequently hit and kick them to show that those words shouldn’t control them.
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