New Lemonhead Guy, Mega M&M’s: Get a Look Inside the Annual Candy Show
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The annual Sweets & Snacks Expo is a rite of spring in Chicago as reliable as the sailboats returning to Lake Michigan. Hundreds of candy marketers and wholesalers from across the world faithfully converge at McCormick Place convention center for a three-day show that seems to grow bigger each year.
As this year’s event began on Tuesday, everyone had a reason to have a little pep in their step, and not just because of the sugary free samples. It’s because the $33.6 billion confectionery industry continues to outperform.
Sales jumped 2.3% last year, which is more than the 1.6% gain posted by all consumer packaged goods, said Larry Levin, a packaged-goods expert and exec VP at research firm IRI Worldwide, at the expo’s kickoff presentation. Snacks, meanwhile, grew 4.5%, he added. “That’s really fantastic in a time when consumers are tested for how much money they can spend,” he said.
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