Nov
09
New Insurance Policies Help Agencies Control Ad-Production Costs
Posted in: UncategorizedNEW YORK (AdAge.com) — Dianne Richter, an ad agency veteran who's clocked time in the broadcast departments of shops such as JWT, Y&R and Saatchi & Saatchi, found herself on a nightmare of a commercial shoot a few years ago. While driving to location, police had blocked the production team's route for several hours after a suicide jumper perched himself on a bridge. Quick thinking saved the commercial, but those last-minute changes came at a steep cost to the client. Now broader protections for shoots are being offered under recent changes in the U.S. insurance market.
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