Apr
28
New GM Brand Czars Will Influence Product
Posted in: UncategorizedDETROIT (AdAge.com) — Marketers often long for more control over sales channels and product development — and at GM, four new power brokers just got it. The country's third-largest advertiser announced April 16 that on June 1 it will eliminate five regional general managers and consolidate their sales authority to four newly created brand czars in Detroit
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