Hasta La Creative!

New Balance has tapped Mother New York to lead their global agency of record. New Balance employs more than 4000 people worldwide and in 2007 reported worldwide sales of $1.63 billion. Mother is charged with showing off the work of two new creative directors, Savania Davies-Keiller and Roberto Crivello of DDCLAB.

If you recall, BBDO had won the account in 2007. Of course, the brand is a bit schizophrenic employing all sorts of shops in New York to do “special projects” no matter who their AOR is.

Linus Karlsson and Paul Malmstrom, partners at Mother said the usual PR drivel: “Consumers can expect to see compelling New Balance Lifestyle products and compelling New Balance Lifestyle consumer experiences.”

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