New ANA Report Claims Non-Transparent Production Practices at Agencies
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A report set to be released Wednesday by the Association of National Advertisers claims that advertising agencies and holding companies engage in non-transparent practices when it comes to the production of commercials, music, events and other materials such as asking independent post-production houses to submit bogus, inflated “check bids” so that agencies can route jobs back to their in-house production shops.
The findings come eight months after reports that the U.S. Department of Justice was investigating whether ad agencies unfairly direct production business to their in-house departments over independent shops. Since then, multiple agency holding companies say they have been subpoenaed by the DOJ over production practices.
The U.S. Department of Justice declined to comment on the progress of its investigation on Tuesday.
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