New Advocate for Video in Elevators, Taxis and More Takes Aim at TV
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The Digital Place-Based Advertising Association, which represents the companies behind video screens in locations such as elevators to taxi cabs, has named media-industry veteran Barry Frey president and CEO. He succeeds Susan Danaher, now the chief revenue officer at Adspace Digital Mall Network.
Mr. Frey, who began the job on Monday, was most recently a senior advisor at Sonenshine Partners and previously worked at TV companies such as Cablevision, where he helped develop and sell video-on-demand advertising, and USA Networks, where he created some early multimedia ad agreements.
He talked about where he wants to help take digital place-based advertising, advertisers’ doubts about TV and why video screens seemingly everywhere is actually a good thing for consumers and marketers. Our conversation has been lightly edited.
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