Never Mind the 'World's Most Valuable Brand.' What's the Sexiest Brand Alive?
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The release today of Interbrand’s annual list of the world’s most valuable brandsmore on that in a momentcalls to mind a Smirnoff ad starring Ted Danson that debuted online this summer and has lately been running on TV. “People might think that Smirnoff is made in Russia, but it’s actually made here in America,” Danson says. And then he adds, “People also might think that I was named Sexiest Man Alive once. I wasn’t. But I could have been. But I wasn’t.”
Honestly, I kind of felt like I needed a shot of Smirnoff after reading the first few lines of the Interbrand Best Global Brands 2017 report, released today:
Growth has taken on a new form in the Age of You. As new dynamics emerge and change the shape of business by the minute, it demands new ways for organizations to harness and channel that change. But the world’s leading brands aren’t waiting for change to happenthey’re acting rather than reacting, growing rather than maintaining, and mastering Growth in a Changing World.
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