Netflix Will Halt Blame Game Against Broadband Providers


Netflix will stop running messages blaming slow streaming speeds on broadband providers’ networks next week.

The company displayed at least one of these messages last week, aimed directly at Verizon. That error message — “The Verizon network is crowded right now. Adjusting video for smoother playback” — made its way around social media this after Vox Media developer Yuri Victor posted an image of the message to his Twitter feed.

In a blog post on Monday, a Netflix spokesman said this “transparency campaign” will end on June 16. Netflix launched the test in early May on a small scale. While Netflix will halt the campaign, it left the door open to roll it out more broadly at a later date.

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