Dec
11
Netflix Takes a Cue From Spotify in Crunching Audience Data for A Christmas Prince
Posted in: UncategorizedNetflix is notoriously protective of its viewership data, but it may have learned a lesson from Spotify when it comes to its creative possibilities–how to turn quirky data points into entertaining content. Spotify recently rolled out its second holiday campaign featuring outdoor ads that turn actual listening habits, gleaned from its oceans of data, into…
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