Aug
19
Netflix Doubles Down on International Content as US Viewers Embrace It
Posted in: UncategorizedWhen Netflix elevated local-language programming executive Bela Bajaria to head global TV, the streaming giant seemed to signal its commitment to making local-language programming a central tenet of its global programming strategy. Less than a year later, that effort is paying off in a big way. Since 2019, the company has seen non-English language viewing…
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