Mar
07
Netflix CMO Kelly Bennett to depart
Posted in: Uncategorized
Netflix Chief Marketing Office Kelly Bennett is leaving the company after a seven-year run at a time when the streaming giant must find a way to further differentiate itself as new players prepare to enter the marketplace.
Bennett, who joined Netflix in 2012, will remain in his role until a new CMO is named.
Bennett is the latest C-level executive to leave Netflix over the last year; Jonathan Friedland, the communications chief, left in June after making racially insensitive comments at an internal meeting, and Chief Financial Officer David Wells stepped down in August.
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