Mar 20

Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships

Posted in: Uncategorized

Netflix’s ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify and Integral Ad Science would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines The companies initially partnered with…

Related posts:

  1. Land Rover Gives Thanks And Praises For Its 1 Mil. Facebook Fans Follower counts in social channels don’t mean much, but no...
  2. Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month Nielsen is getting an early jump on Nielsen One, its...
  3. WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative WarnerMedia has taken a big step in its efforts to...
  4. How iSpot.tv Plans to Spend $325M Funding Round From Goldman Sachs As more brands seek a better ROAS (return on ad...
Tags:
No Responses to “Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships”

Post a Comment