Net2TV Brings TV’s Traditional Business Model to Its Web Video Service


What if the future of TV looks like its past and present?

Startup Net2TV provides a free TV service by knitting together web video from sources like CBS Interactive's Chow.com and Discovery's Revision3 to create a sit-back, TV-like viewing experience. Now it's also borrowing old TV's business model: the 30-second commercial break.

“Using those video elements as building blocks, we create a show that creates commercial breaks,” said Net2TV’s senior-VP Jim Monroe.

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