Hasta La Creative!

It’s a slow-down in name only. Launched last night, today’s “Internet Slowdown” is a web initiative aimed at raising awareness about the negative effects of potential Internet rule changes. But consumers don’t have to fret over slowly loading videos or cat pictures.

The protest is manifested by an animated gif representing time lapsing as files load, which is meant to serve as a recognizable symbol of a sluggish Internet experience. That and other images link to tools connecting people via phone with congressional members’ offices to express their opinions on net neutrality, or allowing them to sign a letter to Federal Communications Commission Chairman Tom Wheeler.

“We are writing to urge you to implement strong and unambiguous net neutrality rules that protect the internet from discrimination and other practices that will impede its ability to serve our democracy, empower consumers, and fuel economic growth,” begins the letter on the Battle for the Net site.

Continue reading at AdAge.com