May
06
Nestle Sues Blue Buffalo Claiming False Advertising, Disparagement
Posted in: UncategorizedUpdated to add Blue Buffalo statement.
Nestle Purina is suing Blue Buffalo for false advertising, disparagement and unjust enrichment, saying the upstart brand is falsely claiming its products contain no animal byproducts or grain.
The lawsuit comes less than two months after Blue Buffalo, which has built its brand with advertising making pointed comparisons of its ingredients to those of rivals, retained investment banking firm JPMorgan to lead an initial public offering. The suit is backed by an unusually sophisticated communications effort that includes its own website, petfoodhonesty.com.
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