Jun
10
Nestle Purina to Buy Petfinder
Posted in: Uncategorized
Petfinder may have found its forever home.
The animal-adoption site is being purchased for undisclosed terms by $11.5 billion global pet-products manufacturer Nestlé Purina, which plans to amp it up as a content-marketing play (think BabyCenter for pet owners). The deal, to be finalized in July, is Nestlé’s first digital-platform acquisition.
“This is an interesting acquisition for Nestlé as a whole, mainly because it shows, above and beyond providing products, that experiences and utility are important,” said Michael Kotick, brand manager for Purina. “That’s something that, starting with this acquisition, would be an interesting place for Nestlé to explore.”
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