Hasta La Creative!

Film
Nestlé

Who can say they have never seen a stationary bike sitting in the corner of a room, unused and gathering dust? Like them, many children and young adults spend their day stationary, stuck on the couch in front of the TV or computer. Nescau, Nestlé’s malted chocolate beverage brand in Brazil, had recently changed its positioning to take a more critical stance against kids sedentary lifestyles, and the dangers of a life without exercise, but keeping it on the positive side. [Click here to watch the TV Spot]  With JWT Brazil, Nescau took these abandoned exercise bikes to the streets, transforming them into regular-use models. The project, “Freedom for Stationary Bikes” (#bikeNescau) stood as a testament to the brand’s new motto, “The energy to make history out of the everyday.” The first transformed bikes, which you see children riding in the film, have been named Anacletta, Palitta and Bigotte.

Advertising Agency:Jwt, Sao Paulo, Brazil
Chief Creative Officer:Ricardo John
Head Of Art:Fabio Simoes
Creative Directors:Hernan Rebalderia, Santiago Dulce
Copywriters:Erick Mendonça, Fernando Duarte
Art Directors:Robison Mattei, Pedro Hefs
Planning:Isabella Mulholland, José Lucas, João Caputi
Account Management:Wilson Negrini, Renata Buess, Marcelo Spina
Project Manager:Patrícia Waissmann
Media:João Dabbur, Clara Bianchini, Silôe Neves, Wagner Sena
Rtv:Márcia Lacaze, Fafá Oliveira
Graphic Producer:Flávio Schaefer, Flavio Colella
Client Approval:Antonio Diogo, Mônica Lopes, Carolina Belingieri
Editting:Márcio Canela
Producer:Hungry Man
Director:Gualter Pupo Animações e Finalização: Quanta Post
Sound Producer:Timbre
Cinematography:Regis Fernandez
Bike Producer:Israel Nicolau, Mauricio Bevilacqua