Jun
22
Nestl? Joins Gaming World to Sell Water
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — In a clear shift in marketing strategy for a consumer brand aligning with a video-game title, Nestlé Waters' Aquapod (a natural spring water that appeals to kids with its rocket-shaped bottle) has signed on as a strategic partner for the launch of "Active Life: Outdoor Challenge." The title is a casual video game for the Nintendo Wii that Namco/Bandai will launch in September.
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