Nest Parks Its Promotional Fire Truck in New York for the Holidays
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A year ago, Nest Labs bought a retired fire truck off a Craigslist posting in Michigan, painted it blue and sent it across the country. Starting on Friday, the company, acquired by Google in January, is camping the truck in downtown Manhattan for the holidays as a promotional staging ground for its devices.
It’s the next step in the smart-home outfitter’s maiden marketing campaign, called “Thoughtful Things,” which began with a series of TV and print ads in November.
The truck is equipped with installations to demonstrate its internet-connected smoke detector, Nest Protect. Passersby can buy the Protect right there, along with Nest’s thermostat and video camera. The truck also hosts free smartphone charging, gift-wrapping and kids’ firefighter hats.
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