Hasta La Creative!

If you’re in a state or a district with a hotly contested political seat at play, you’ve likely been inundated with the ever-increasing negative political advertising that we’ve now come to expect during every election cycle.

Each year, it appears that candidates are spending more of their budgets talking about why we shouldn’t elect their opponent than they do to explain why we should vote for them.

As citizens, we should be concerned about how this often vitriolic messaging is affecting our electoral process — as well as our electorate’s participation in it — but, as marketers, it would be irresponsible not to learn from it.

Continue reading at AdAge.com