Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons
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Nearly all Major League Baseball parks and around half of pro football, basketball and hockey arenas are dotted with beacons and other technologies that communicate with mobile devices to track fan footpaths, encourage them to upgrade seating, and connect with them on behalf of sponsors during and after the game, according to proximity sensor research provider Proxbook.
The company’s new quarterly report shows that 93% of MLB parks, 53% of National Basketball Association arenas, and 47% of National Football League stadiums deploy location trackers.
The quarterly report is an extension of the Proxbook directory of proximity technology firms organized by Unacast, a firm that partners with those tech firms, connecting the location information they glean to ad exchanges.
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