Jul
25
NBCUniversal Wraps Its Nearly $7 Billion Upfront With 10% Volume Increase
Posted in: UncategorizedWith a new ad sales duo leading its upfront negotiations this year, NBCUniversal didn’t miss a beat, crossing the upfront finish line with a nearly $7 billion haul that surpassed last year’s market by 10%. “Once again, we led the market on both volume and price,” Comcast chairman and CEO Brian Roberts, who discussed NBCUniversal’s…
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