May 14

NBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront

Posted in: Uncategorized

It wouldn’t be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual for her to get onstage, she didn’t disappoint once she got there. Yaccarino, the company’s chairman of advertising and client partnerships,…

No related posts.

No Responses to “NBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront”

Post a Comment