Mar
18
NBCUniversal Renames Audience Studio, Aligns Advanced Advertising Platform With Sky’s AdSmart
Posted in: UncategorizedFarewell to the Audience Studio, NBCUniversal’s suite of audience targeting offerings, which is getting a name change: long live AdSmart. NBCUniversal and Sky are bringing their respective advanced advertising platforms–Audience Studio and AdSmart–together under the same name. Going forward, they will be known as AdSmart from NBCUniversal and AdSmart from Sky. It is the first…
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