May
11
NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic
Posted in: UncategorizedNBCUniversal, which has already moved to significantly reduce ad loads on some special programming during the pandemic, is further trimming ad loads on news programming by 2 minutes and is eyeing a reduction of 15-second ads, part of an ongoing effort to transform an industry already facing intense pressure from the Covid-19 pandemic and its…
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