Feb
12
NBCUniversal Expands Partnership With Data Plus Math To Offer Deeper Consumer Analysis
Posted in: UncategorizedNBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics. The company’s announcement comes on the heels of its guaranteeing the advertising buy surrounding The Upside on the movie’s ticket sales, over the traditional age-gender metric from Nielsen. Its deepening…
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