Feb 28

NBCUniversal Expands Into In-Game Advertising With Anzu Partnership

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NBCUniversal is trying its hand at native in-game advertising for the first time, teaming up with video game advertising company Anzu for a global partnership. Top line The deal–which includes an investment in the ad tech startup–makes NBCUniversal Anzu’s global sales partner and the exclusive third-party seller in the U.S. and U.K. The company’s clients…

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