Feb
19
NBCUniversal Entertainment Places Media Planning and Buying Business in Review
Posted in: UncategorizedThe Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP’s Maxus had been NBC’s media agency of record since…
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