Jul
19
NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’
Posted in: UncategorizedNBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company “drove modest growth across its portfolio,” according to a source familiar with the matter. The growth was fueled by audiences, live programming and streaming. Additionally, the company had “record-breaking” upfront commitments in sports, Peacock and digital. The company…
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