Jun
24
NBCU Hooks Beauty Brand for 'Sharknado 3' Vignette
Posted in: UncategorizedNBCUniversal’s ad sales team is chumming the water for sponsors of the third installment of Syfy’s deliriously over-the-top “Sharknado” franchise, and it’s landed a whopper in Benefit Cosmetics.
The San Francisco-based makeup brand has inked a cross-portfolio deal with NBCU around “Sharknado 3: Oh Hell No!,” which includes a custom vignette featuring star Tara Reid and Bravo reality fixture Kyle Richards, as well as an integration within the movie itself.
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