NBCU CMO Embraces ‘Healthy Tension’ Between Programming, Ad Sales
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It’s not often a chief marketing officer at a media conglomerate also has a first-look deal baked in to his contract. But it’s these production chops that make John Shea, exec VP-CMO at NBCUniversal’s integrated media division, able to think more creatively about how advertisers can work with the company’s vast portfolio of TV networks and digital properties.
“We are big and you can use us that way, but we are also incredibly targeted when you need us to be,” said Mr. Shea, who was appointed to his current role in November 2011. Prior to that he served two stints at MTV Network and also led the DreamWorks/Universal location-based entertainment co-venture Gameworks. He got his start on the agency side at BBDO.
The division, which is organized under umbrellas like Women at NBCU, Green is Universal, Healthy at NBCU and Hispanics at NBCU, spearheads multi-platform deals across the company’s portfolio, which includes TV networks like USA, Bravo and Oxygen, as well as iVillage, Fandango and DailyCandy.
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